Direct marketing Tel: 020 7397 5400 Email us       Severnside Recycling An eye-catching piece of DM, in the form of a crystal pyramid, was created to highlight the spiralling costs of landfill tax for businesses. Direct marketing had not traditionally been used by Severnside Recycling to communicate with potential customers. However, with the growth in the recycling market and increased competition in the sector, the company wanted to raise their profile through a highly targeted piece of communication. The crystal pyramid concept was devised as a way of highlighting one of the key messages of the campaign - the increase in landfill tax - and at the same time to act as a 'calling card' for Severnside Recycling. Because of the quality of the DM piece, it was designed for use as a paperweight, so Severnside's contact details were etched onto one face of the pyramid. An accompanying letter highlighted in more detail the problems faced by companies trying to dispose of their waste, and the benefits of using Severnside's services.