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Direct marketing
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The Co-operative Bank
Selling the benefits
of free business banking - a truly mouthwatering offer.
As part of a campaign to launch The Co-operative Bank's new, free business bank account - Business Directplus - we created two pieces of DM to help recruit new customers. We offered the clients several options for the DM piece but rather than just pick one route, they decided to run with two of the ideas, as they liked them both so much!
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