Strategic marketing consultancy Tel: 020 7397 5400 Email us       IFA Network Standing out from the crowd - with our winning formula. IFA Network, part of Misys plc, needed to increase the number of new members to its network of independent financial advisers. Historically this had been achieved through a combination of trade advertising and opportunistic tactics, but it was becoming increasingly difficult to stand out from the crowd in a competitive market. Relay researched all the options, devised a new strategy and implemented it for a similar budget to what was already being spent. Although the strategy flew in the face of conventional wisdom and was totally different to what everyone else in the market was doing, it delivered an increase in leads of 1000%.