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Multimedia
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Xerox
"You're an individual
- so show us what makes you different."
When Xerox wanted to target London's design community and invite them along to a creative 'think tank' event about the possibilities of digital variable print, they came to Relay.
We designed and created a comprehensive multimedia campaign to promote the event, which was entitled 'Self' and billed as a celebration of the individual. Invitations were sent out to London's top creatives, who were encouraged to RSVP online at a dedicated - and highly interactive - website, where they could also upload a self-portrait onto a specially personalised web page. The self-portraits were judged on the night by a leading illustrator - with the winner receiving a one-off portrait commission.
This groundbreaking event proved an unqualified success, with
the cream of the capital's creative movers and shakers all present
and correct on the night.
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